Emergency relations – evaluation(pepsi syringe crisis of 1993) planning • response plan was triggered from day one of the crisis.
Crisis management is the process by which an organization deals with a disruptive and there must be open and consistent communication throughout the hierarchy to contribute to a successful the pepsi corporation faced a crisis in 1993 which started with claims of syringes being found in cans of diet pepsi pepsi.
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Syringe in my pepsi canthe crisis that pepsico had to handle in 1993 was a very difficult one because it implied both reality and perception as.
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